The REASONS why we started AMATE
The REASONS why we started AMATE
1. We want to share the passion, knowledge and 100 years of family tradition that we have for coffee with you.
For us coffee is more than just a black bitter tasting beverage!
2. It is our contribution towards a real worldwide challenge
The Coffee Industry is broken
Due to the structure of the coffee chain and the continuous decline of the green coffee price, it is impossible to survive as a coffee farmer by only selling the harvest.
Quoting the International Coffee Organization:
*Source: International Coffee Organization
The Consequences are
that several small coffee farmers have been forced to take some of the next actions:
For us none of the 3 actions above are a legitimate option.
In our ranch 10 other families live and work alongside us and we also provide work to 200 people during harvest season. Therefore, it is not an option for us to stop producing coffee leaving all these people without work, nor to produce coffee ignoring the social and environmental consequences.
So we decided to keep our family tradition:
and to start something brand NEW in Europe with our AMATE project, by bringing our coffee from our ranch directly to you.
Thank YOU for Your Support!
Anne & Efra
Do you want to know more about our INITIATIVES?